The government provided £60 million investment for Nottingham with the “Creative Quarter” as the centrepiece of this strategy.
The logo is simple such that it acts as a backdrop, a blank slate. This can be creatively customised by different market sectors but retain the same underlying blueprint.
The brand can be coloured in, cut from cloth by the textiles industry, projected by production agencies, stencilled, fabricated from metal by engineers… each can own it.
