United Pallet Network Identity - Created by Studio Seismik

United Pallet Network Identity

To define the visual part of the brand you have to completely understand the business it will represent. Its key provision and message act as a basis for how that visual language develops.

UPN is a network of service providers for logistics. The network it has created provides hubs that allow each member to increase their efficiency. With UPN’s model a member only has to provide delivery for their own area, if a delivery needs to go further it’s taken to one of the hubs where the completion of the delivery is undertaken by a member in the target area. 

This inflow and outflow from the central hub seemed a key point to build on visually. Much like the great Fedex logo that uses negative space to great effect but in a subtle manner we felt it important any visual signalling should not be over powering.  The new branding has subtle communication points with a modern yet timeless look to help UPN move forward as a business. Since we started working with UPN creating both their new branding and web platform the companies has seen huge growth with net worth increasing 400%.

Hover over the above to see the old branding prior to our work.