Antenna is a multimillion pound media centre with offices, state of the art facilities, events, business support, a restaurant, and a fully licensed bar.
We produced three, lengthy brand guideline documents, whilst creating the identity. Even the most simplistic end points require a complex process.
Identities using simple geometry can be the most effective at communication, yet can require the most work to get right. Using less to create more.
An antenna is a communication device that uses waves to pass on information. The whole notion of this media business hub being a conduit for flow, between users & businesses both on a local and global level, inferred the visual route.
The brand was designed to be used in modern ways. To fit into digital media and traditional print. Most modern brands benefit from having a detachable icon for use.
