Drag them
The NHS CAMHS provides mental health services for children and young people. Building on the branding work we had done for CAMHS, it was important for the new website to engage well. Through workshops with users of the service we found art therapy played a big role in support.
Doodling is a universal form of expression that crosses all ages. This provides an overall visual style but each section has its own personality. Child, Teen, Parent, Professional. From colourful and simple to more complex and literal.
We took the users artistic self expression and let it be a part of the website to give them a sense of ownership.
