We were invited to create new identity and branding for London based upcycled.co.uk - a place for designers, artists, shops and students to submit their upcycled products.
The branding/logo was created by collecting items that represent different areas of upcycling, from furniture to art and fashion. Though each individual item is worth very little, when arranged together they're worth more than the sum of their parts and are in turn upcycled.
In true modern style, most of the items were purchased from the internet, the largest car boot sale there is! (this was after alot of exhaustive non-internet based searching!). The "c" was kindly made by local upcycling artist "yum-made-this". All the items were then photographed and arranged to create the upcycled, Upcycled logo.
Do visit the site and submit some work... www.upcycled.co.uk