TheCycleDiaires consists of Andrew Madeley and Matt McDonald. Their aim... to raise as much money for War Child as they possibly can by using push bikes to travel all the way from London to Sydney. This epic 20,000 km bikathon needed a website to help get their message across and act as platform to help them get press and most important MORE donations (hint hint... click here to donate!). We donated the website (and branding development) to them free of charge to help them on their way. You can follow their progress on site (still about 99 days left before they set off). As the name suggest the lengthy journey will be documented in all its hi's and low's through the website. Please visit the site and spread the word to help them raise money for Warchild. Please tell your friends and if you work in the press please help them get some exposure (contact them by clicking here).
We also helped brush up the branding so that it reduced well to one colour (for tshirts etc) but also so it combined the key elements of their unique take on an epic journey.
The right one is our progression of the original logo.