We created the new brand and identity for MJD Design Ltd. We were asked to heavily lean it towards representing their locality and immediate environment (the countryside, with those two trees sitting on their own in a exapnsive field). With branding we always try to create modern sensibilities without leaning towards obvious current trends. Leaning on current trends is dangerous as you give your brand an immediate shelf life (plus it ends up looking like everyone else brand! and hence why we do not do it), we use again simple iconography with clean design.