Produced branding, identity and logo for Eclectricity, the new promotions company in Birmingham. They wanted something iconic to stand out and to appeal to a young market. We worked with the client, it was an interesting head to head as the client was worried the text may not be entirely legible but we reassured that what the brand loses in legibility in a textual sense it gains in the fact it is a very recognisable punchy shape and symbol. We then also worked and worked and lots of itterations fo the text to find the most legible version. The idea is the shape draws you in and then we read the text. The brand is a brand in the truest sense of the word.