GameCity is the UK's (if not the world's) freshest approach to the usual suit stained video games festival blueprint. This pixel powered circus lets people get involved and see a different side to what is essentially the future of mass entertainment. The festival has been running for a fair few years now and as a result built up a fairly big library of  video captured at the many events/talks/games. They needed an umbrella brand for this so we created one. After much development and head scratching we combined the elements of a tv test signal, hints of 8 bit parallax and a dash of old school atari games colour schemes (memory bleed directly from this game - Gangster Alley).