UK Young Artists as part of the UK Arts Council commisioned us to design and produce a new online experience for them. The main goals of the brief were to provide better information presention, better social networking intergration and a website with easier backend tools to help them get information quicker to the public and in a more visually pleasing manner. The site contains alot of data and is a large website so its data needs better categorisation.
We approached the subject by considering this as very much like visiting an art gallery itself. When you visit an art gallery the best spaces tend to be clean and unobtrusive as to let the work itself do the talking. We extended this philopshy to the online space where the personality of the framework must not overpower or confuse the voice of the work itself.
The backend has a multitude of social features, with the site fully intergrating to facebook, twitter and mailchimp. The site has a multlevel role structure and a very clean and well designed backend that is easy to all to use. There is also a custom built mobile site template which pulls the same data as the main site. The site also integrates with paypal to allow submission of work from artists. We made sure the new site was fully 'Search Engine Optimised' and already within two weeks of launch we have seen an incredible 300% increase visitors and this only looks set to continue.
